Marketing Insights & Strategies
for Car Dealers
For a car dealership, advertising 10 vehicles is one thing. Advertising 100, 500 or even thousands of vehicles is something completely different!
A dealership should aim to acknowledge and begin engaging with a new lead as quickly as practically possible, with five minutes commonly used as a benchmark for speed-to-lead.
Ready To Turn Your Entire Stock Into More Enquiries?
Book a free demo and we’ll walk you through your current stock advertising, enquiry process, and follow-up system.
FAQ
Frequently Asked Questions
Do you guarantee car sales?
No. We do not guarantee vehicle sales or finance approvals — those depend on your pricing, stock quality, buyer credit, and sales team follow-up. What we guarantee is a system that generates enquiries and makes sure every one is tracked and followed up properly.
What platforms do you advertise on?
We run campaigns on Facebook, Instagram, and TikTok. All three platforms are used to reach in-market vehicle shoppers at different stages of their buying journey. We recommend the right mix based on your stock, budget, and target market.
What is the Speed-To-Lead CRM system?
It’s a purpose-built CRM powered by GoHighLevel that captures every lead from every source, assigns them to your sales team instantly, and triggers an automated AI response via WhatsApp within 30 seconds. Your manager gets full visibility on every lead and every follow-up action in a live pipeline dashboard.
Do you create content or do daily posting?
No. We use your existing stock images, website listings, and dealership assets to build focused inventory ad campaigns. We do not offer content shoots or organic social media management — our focus is paid advertising that generates vehicle-specific enquiries.
What type of dealers do you work with?
We work with South African car dealers who have active vehicle stock, an ad budget to invest, and a sales team ready to follow up. We work with used car dealers, franchise dealers, and multi-location dealer groups.
What happens when a lead comes in?
The moment a lead submits — from any source — it lands in your CRM pipeline, gets assigned to a sales rep, and the AI assistant sends an instant WhatsApp response. If there’s no reply, an automated follow-up sequence kicks in via SMS and email. Your manager sees everything in the live pipeline.
Do you use Facebook lead forms or send people to our website?
We can use both, and we recommend the right mix based on your goals. Website and vehicle detail page (VDP) campaigns often produce stronger vehicle-specific intent, while lead forms can help increase enquiry volume. We test and optimise both for each dealership.